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China's geographical diversity and size make it heir to a range of distinctive winter experiences. The Beijing 2022 Winter Olympics lit a fire under the winter tourism market, turning it from a niche interest into an important sector. The surging number of winter sports venues, improved infrastructure, and customized routes are fueling winter wanderlust.
Destinations are increasingly promoting the integration of winter tourism with sports and local culture to add excitement to the traveler experience. They are focusing not only on beautiful landscapes but also tapping into new business models that integrate gourmet food, hot springs, folk culture, shopping, sports, and educational programs.
With the Asian Winter Games happening in February, China Daily is taking the opportunity to explore some of the finest new winter experiences, each optimized for its specific location.
